Home ROI calculator
ROI calculator
What would better branding, design or growth be worth?
Pick a service, put in your own numbers and test an improvement. You’ll see the payback, the return and the improvement you’d need just to break even, against our published rates. No sign-up, and nothing you type leaves your browser.
ROI
This calculator needs JavaScript. You can also email us at [email protected] and we’ll run the numbers with you.
How the maths works
Simple enough to check on a napkin.
No hidden multipliers and no industry averages dressed up as your results. Here’s every formula the calculator uses.
Branding
extra profit = wins × deal value × price premium + extra wins × deal value × margin
A stronger brand can let you charge a little more and win more of the deals you’re already in. Price premium counts at full margin, because it costs nothing extra to deliver.
Designing
extra customers = visitors × enquiry rate × increase × close rate
A clearer, faster website turns more of the visitors you already have into enquiries. Extra customers are multiplied by revenue per customer and your gross margin.
Growth
extra customers = visitors × (1 + traffic increase) × enquiry rate × (1 + conversion increase) × close rate, minus today’s customers
Search, AI visibility and content bring more of the right visitors, and conversion work turns more of them into enquiries.
For every service, results start after the delay you choose and build up evenly over the following three months, then hold for the rest of the period. The investment is the hours in your package at ₹2,500 an hour, for the months you choose. Payback is the first month when cumulative gross profit covers cumulative investment.
Questions about the calculator.
Are these numbers a promise?
No. The calculator applies simple arithmetic to your numbers and to improvements you choose to test. It’s a way to check whether an investment could make sense, not a forecast. Results depend on factors outside anyone’s control, and we don’t guarantee specific outcomes.
Where do the default numbers come from?
They’re example values so the calculator isn’t empty. Replace every one of them with your own figures; the answer is only as good as what you put in.
Why does it use gross margin, not revenue?
Because revenue isn’t what pays for marketing, profit is. Using gross margin gives you a fairer picture of whether the investment pays back. For branding, extra price goes straight to margin, because it costs you nothing more to deliver.
Does the investment include GST, ad spend or software?
No. It uses our published rate of ₹2,500 an hour for the hours in the package you choose. GST, ad spend, software and other third-party costs are extra.
Can you run these numbers with us properly?
Yes. That’s what the 45-minute Growth Audit is for. Bring your real numbers and we’ll pressure-test the assumptions with you, including telling you if we think the investment won’t pay back.
Want to pressure-test the numbers?
Bring your real figures to a 45-minute Growth Audit. We’ll challenge the assumptions with you, including telling you if we don’t think it will pay back.