Every question from the first call, answered here first.

We’re one team across three disciplines: Branding (positioning, naming, identity and voice), Designing (UX, websites and digital experiences) and Growth (SEO, AI search visibility, content, conversion and analytics). The point is that one team owns the whole result, instead of three suppliers blaming each other for it.

Businesses that have something worth building but haven’t yet worked out how to express it clearly, consistently or distinctively. That’s often a company that has outgrown its identity, a website that no longer represents the business, or growth that has stalled. We’ve written about the industries we know well in Pune and Mumbai, but we’re not limited to them.

With a 45-minute Growth Audit. There’s no pitch deck: we ask what you’re trying to achieve, what has been tried and where things are stuck. If there’s a fit, you get a written scope and an hours estimate before any work starts.

Forty-five minutes with the founding leads. We look at the problem underneath the brief, and you leave with our honest read of it, even if we end up not working together.

It depends on what we’re already committed to, and we’ll tell you honestly in our first reply. Once work begins, first deliverables arrive within two weeks of kickoff.

Yes. We work fully online and bill with the same transparent hourly model wherever you’re based.

By the hour, at ₹2,500 an hour, logged and itemised every cycle. You see what was worked on, by whom and for how long. There’s no flat package fee hiding what you’re actually paying for.

Every package uses the same rate; only the hours change. Foundation is 20 hours a month (about ₹50,000), Momentum is 40 hours (about ₹1,00,000) and Compound is 80 hours (about ₹2,00,000). See Growth Packages and try the estimator.

A fixed price has to cover every unknown, so it usually carries padding you never see. An hourly rate puts the real cost in front of you, and the itemised log shows where every hour went.

Yes: three months on any engagement, because meaningful brand, design or growth work needs that long to show whether it’s working. After that you’re month to month.

Ad spend and media budgets, third-party software and licences, and paid assets such as stock photography and licensed fonts. You pay those directly or reimburse them at cost, and we agree them with you before they’re incurred.

No. Fees are exclusive of GST and other applicable taxes, which are added to invoices where they apply.

Unless your statement of work says otherwise, retainers are invoiced monthly and invoices are due within 15 days. The details are in our Service Terms.

After the three-month minimum, either of us can end the engagement with 30 days’ written notice. If you’ve paid in advance for hours we haven’t worked, we refund them or credit them to future work. See the Refund & Cancellation Policy.

The three founding leads: Branding, Designing and Growth. The people you meet on the first call are the people who do the work. If a project needs a specialist we don’t have in-house, such as a photographer, we tell you who and why before they start.

Every week: a 30-minute sync with the leads doing the work, plus an itemised log of hours. Emails get a reply from a founding lead within one business day.

First deliverables arrive within two weeks of kickoff. Real work, not a strategy deck about future work.

We agree one shared metric at kickoff and review it every cycle. If something isn’t moving, you’ll hear it from us first, with what we’d change.

Alongside them, not around them. Your team keeps ownership of its work; we add senior strategy and specialist skills, share everything we produce and keep one weekly sync so nothing gets lost.

Timely access to the people, information and accounts we need, one consolidated round of feedback at each review, and materials that are yours to use. If a delay on your side holds up the work, timelines move by the same amount.

We work fully online, which keeps office overheads out of our rate. The weekly sync, shared documents and the hours log keep everything visible.

Yes. Plenty of work starts with branding, designing or growth on its own. We’ll still tell you if we think the real constraint sits in one of the other two.

No. The logo is rarely the problem; positioning usually is. We start with what your business should stand for and who it’s for, then build the identity, voice and system that make it recognisable. See Positioning.

It depends on how much research is needed and how many places the brand has to work. The identity engagements we scope typically run for two to three months, and you’ll see work in progress within the first two weeks.

Yes. We run a structured process for names people can say, remember, search for and use. We check availability as we go, and recommend a trademark attorney confirms clearance before you commit. See Naming.

Yes. Once an engagement is paid in full, you own the final approved deliverables, including the rights to use, change and register them. Fonts, stock images and other third-party assets stay under their own licences, which we’ll point out.

Yes. Designing works on its own, and we’ll bring positioning in only as far as the website needs it. See Web design.

We choose around your team and your needs, and explain the recommendation in writing before we build. What matters most is that your team can update the site without waiting on a developer.

That’s the standard we build to: quick loading, accessibility built in, clean structure for search engines, and analytics set up correctly from day one. See Web development.

Your team, with our documentation and handover, or us, if you want us to keep working on it as part of a retainer. Either way you own it and everything we’ve documented.

We design the experiences around a product, such as onboarding, portals, booking flows and tools, and the design systems that keep them consistent. For deep product design we work alongside your product team. See Digital experiences.

Technical fixes and better pages can help within weeks. Search visibility built on content and authority usually takes months, which is why we start it early and report progress against the metric we agreed. See SEO.

No, and be wary of anyone who does. Results depend on things outside anyone’s control, including search engine and platform changes. We commit to skilled work, honest reporting and one shared metric we both watch.

Making sure your business is mentioned and cited when people ask AI assistants and AI-powered search, not just when they click through Google’s links. It rests on clear, credible, well-structured content. See AI search visibility.

We plan and measure paid media as part of growth work, judged on qualified pipeline rather than clicks. Media spend is billed separately from our fee, so you always see what the platforms are getting.

Yes. We set up measurement you can trust, connect it to your CRM and build reporting that shows what’s driving leads and revenue. See Analytics.

Not client ones yet. We’re a new agency, and we won’t borrow logos or invent projects. What we do have are six concept case studies: self-initiated briefs for fictional brands, taken through our full process and clearly labelled as concepts.

Because you can check what matters: each founding lead has more than ten years in brand, digital or growth, our rate and terms are published, and our process is written down specifically enough to hold us to. If a client portfolio is a dealbreaker today, that’s fair, and we’d rather you knew now.

Yes. The Growth Audit is with the founding leads, and they’re the people who would do the work. Meet the team.

Of course. Mention it in your first email and we’ll sort it out before you share anything sensitive.

Where we work in your analytics, CRM or email tools, we act only on your instructions, apply appropriate security and help you meet your obligations under India’s DPDP Act. A data processing agreement is available on request. See our Privacy Policy.

Everything is on our Legal page: Service Terms for client work, Terms and Conditions for this website, plus our privacy, cookie and refund policies.