Home Work

Sample work · Concepts

Six briefs we wrote ourselves.

Client work takes time to become showable. Until it does, we practise in public: self-initiated concepts for fictional businesses, taken through the same process we use for clients, from the brief to the last business card. Every one is labelled as a concept, because that’s what it is.

Monsoon Room: key visual

Concept · Hospitality

Monsoon Room

Book the weather.

BrandingDesigning

Closeday: key visual

Concept · B2B SaaS

Closeday

Close the month by the 3rd.

BrandingDesigningGrowth

Arcwise Physio: key visual

Concept · Healthcare

Arcwise Physio

Progress you can see.

BrandingGrowth

Third Harvest: key visual

Concept · Food & beverage

Third Harvest

Old grains. No sermon.

BrandingGrowth

Forgewell: key visual

Concept · Industrial manufacturing

Forgewell

Tolerances you can quote.

BrandingDesigningGrowth

Kiln: key visual

Concept · Creative workshops

Kiln

Make something you can’t undo.

DesigningGrowth

Why concepts?

Because we won’t invent clients.

A lot of agency portfolios are padded with borrowed logos and work nobody can verify. We’d rather show you exactly how we think, on briefs that are hard enough to be worth solving, and tell you plainly that they’re ours.

In every concept

  • The brief and the real problem underneath it
  • Three routes, and why two were parked
  • Identity, website, mobile and real-world applications
  • The numbers we’d measure with a client

Have a real brief?

Tell us what isn’t working. The first conversation is a 45-minute Growth Audit.