Creative agency · Branding, web design & growth
Creative Agency for Branding, Designing & Growth
We help ambitious businesses figure out what they should stand for, how they should look and sound, and how people should find and choose them. Based in Pune, we work with businesses across Pune, Mumbai and the rest of India.
As a creative agency, we bring brand strategy, identity, web design and growth into one connected system.
Move your cursor. Every triangle follows, except one. It’s the first of three anomalies hidden on this page: one for Branding, one for Designing, one for Growth.
Branding · Designing · Growth · Beyond normal
Your identity may no longer fit the business.
You may be entering a market where your old positioning doesn’t carry.
Your website may be telling the wrong story.
Or the brand may be fine, but nobody is finding it.
That’s where we come in.
We start by figuring out what is actually getting in the way. Then we bring in the right combination of branding, design and growth to fix it.
You don’t get three separate teams handing work to each other.
You get one team looking at the whole thing.
Small team. Senior people. No unnecessary layers.
3Anomaly is a new agency. The people behind it aren’t. Between the three founders, we bring 30+ years of combined experience across brand strategy, creative, digital, marketing and growth.
We keep the team deliberately small so the people who understand the problem are the people doing the work.
30+
Years of combined experience
3
Founding specialists, one per core discipline
1
Connected senior team
100%
Direct access to the people doing the work
0
Account-management layers between the brief and the work
∞
Ways to approach the problem before settling for the obvious answer
These numbers aren’t there to make us look bigger. They’re there to explain how we’re structured.
Start with the problem, not the service list.
Most creative agencies start by telling you what they sell.
Branding. Web design. SEO. Content. Marketing.
We’d rather start with what isn’t working.
Seven things we hear most. Pick the one that sounds like you.
We’ve outgrown our identity.
The business moved on. The identity didn’t.
We’d start with positioning, because the identity usually needs a new idea before it needs a new look. Then the identity and the places it lives.
Branding + Designing
We’re entering a new market.
A new audience needs a reason to choose you.
We’d start by defining what the business should stand for in that market, then make sure the right people can actually find and evaluate it.
Branding + Growth
Our website no longer represents the business.
The site is telling an old story.
We’d check whether the story or the site is the problem. Often it’s both, which is why the site shouldn’t be redesigned in isolation.
Designing + Branding
Our product is stronger than the story around it.
The product is ahead of the brand.
We’d find the idea that explains why the product matters, then express it clearly wherever people first meet it.
Branding + Designing
Our brand has become inconsistent.
Every touchpoint is saying something slightly different.
We’d build a brand system and a design system that make the right choice the easy one for everyone using them.
Branding + Designing
Our growth has stalled.
Growth stalled. The cause may not be marketing.
We’d look at what the data says about discovery, understanding and friction before assuming the answer is more marketing.
Growth + Designing + Branding
Something isn’t working, but we can’t say what.
Then we start at Understand.
We learn the business, audience, market and ambition first. The real problem usually sits underneath the one in the brief.
Branding + Designing + Growth
Our job is to understand the problem first, then determine what the business actually needs. That might be brand work. It might be digital. It might be growth. Often, it’s a combination.
Branding, designing and growth aren’t separate problems.
A creative agency doesn’t have to treat these disciplines as separate problems. A brand exists in people’s heads. Digital is where much of that perception is formed. Growth is how people discover, evaluate and act on the business. Separating those things completely doesn’t make much sense to us.
Branding
Decide what the business should stand for.
We help businesses find the idea that should hold the brand together then build the identity around it.
Designing
Turn the brand into an experience.
A brand doesn’t stop at the identity files. We design websites and digital experiences that make the positioning visible, understandable and easy to use.
Growth
Make it easier for the right people to find you.
Search, content, AI visibility, conversion and analytics all affect how a brand gets discovered and evaluated. We connect growth work to the brand and the experience instead of treating it as a separate marketing function.
The thinking matters. The work proves it.
We don’t want our portfolio to become a gallery of pretty images with three sentences underneath. Each project should show the problem, the thinking, the decisions, and the final expression.
Work in progress. We’re building 3Anomaly in public, one project at a time. Some of the work we’re developing right now comes from client engagements. Some comes from experiments, concepts, and self-initiated projects. We’ll show the work when it’s worth showing.
Part 1
The problem
What was actually wrong, beneath the brief.
Part 2
The thinking
The territories explored, and why most were left behind.
Part 3
The decisions
What changed, what stayed, and the reasoning behind each call.
Part 4
The expression
The final identity, site or system, working in the real world.
No filler projects. No invented case studies. No stock “client” logos.
Clients
Real clients, and exactly what we did for them.
Real engagements only. Each client is listed with the work they bought from us, nothing more, and links to the work itself so you can judge it.
Client · Mumbai
Tarot Mohini
A tarot reader and energy healer based in Mumbai, reading for clients by video call.
What we did
★★★★★
“When I saw the website for the first time, I was genuinely impressed. It feels like my practice: calm, warm and trustworthy. The logo and the site explain what I do better than I ever could, and the team listened to every detail along the way.”
Mohini, founder of Tarot Mohini
Next
Your brand could be here.
Every engagement starts with a 45-minute Growth Audit, with the founding lead who would do the work.
- 45-minute Growth Audit
- ₹2,500 an hour
- First work in 2 weeks
Sample work · Concepts
Six industries. Six briefs we wrote ourselves.
Client work takes time to become showable. In the meantime, we practise in public: self-initiated concepts for fictional businesses, taken through the same process we’d use on a real brief. Each one is labelled as a concept, because that’s what it is.
Every concept looks different on purpose. The goal is for each brand to look like itself, not like us.
Monsoon Room
Hospitality
Book the weather.
A 12-room retreat in the Western Ghats that looks like every other resort on booking sites. It competes on price, and from June to September it sits half empty.
The monsoon is the one thing no city hotel can offer. Instead of hiding the rainy season, the brand is built around it.
Drop the word “luxury” entirely. Show rates by season, not by room type. Shoot every photograph in the rain. Make the off-season the headline.
A soft serif wordmark, a palette taken from wet slate and moss, and a rain-line pattern that runs across signage, keycards, and the booking site.
Closeday
B2B SaaS
Close the month by the 3rd.
Accounts-payable software for mid-size manufacturers. The product is strong, but the website is a feature list, and demo requests come from people who can’t buy it.
Finance heads don’t buy features. They buy a faster month-end. The whole brand is organised around one date.
Lead with a month-end calendar, not a dashboard screenshot. Publish pricing. Write for the questions CFOs actually search, including the ones they ask AI assistants.
A monospaced wordmark that reads like a ledger, graphite and paper tones, and one amber mark reserved for the 3rd of every month.
Arcwise Physio
Healthcare
Progress you can see.
Four physiotherapy clinics in one city, opened one at a time. Each has different signage and a different website, and patients don’t realise they’re the same practice.
Patients stop coming when they stop noticing progress. The brand makes progress visible, from the first session to the last.
One system across clinics, reports and the website. A progress card patients take home after every session. A local page for each clinic, written the way people actually search.
A warm, rounded grotesque, coral and sand instead of clinical blue, and a pattern of arcs that fill as treatment moves forward.
Third Harvest
Food & beverage
Old grains. No sermon.
A millet snack brand that sells well online in smaller cities and is now entering metro retail, where the shelf is full of “healthy” packs that all look the same.
Every competitor sells millets as medicine. Third Harvest sells them as food people already grew up with: bold, spicy and unapologetic.
No leaves, no green, and no wellness claims on the front of the pack. Flavour leads. Recipes and origin stories carry the content strategy.
A condensed poster typeface, turmeric, chilli and millet brown, and a stamp-dot pattern borrowed from grain sacks.
Forgewell
Industrial manufacturing
Tolerances you can quote.
A 40-year-old precision castings supplier that wants more export orders. European buyers judge it on a website from 2011 and a logo drawn in the 1980s.
For an engineering buyer, credibility is specific. Forty years matters less than proving what the plant can hold to within a tenth of a millimetre.
Spec sheets and certifications move to the front. Every product page states tolerances, materials and lead times. Technical content targets the exact terms buyers search.
A wide, engineered sans, steel and machine black with a single safety-orange accent, and a crosshair grid taken from technical drawings.
Kiln
Creative workshops
Make something you can’t undo.
A ceramics studio with a large Instagram following and half-empty workshops. Every booking happens by direct message, one conversation at a time.
The audience is already there. What’s missing is a path from wanting to try pottery to having a seat booked.
Replace DMs with a three-step booking flow. Show real class sizes and dates. Turn finished student pieces into the content calendar.
An italic serif with a handmade feel, terracotta and glaze teal on bone, and concentric circles taken from the potter’s wheel.
The process starts before the design.
A good creative solution isn’t necessarily the most unusual one. It’s the one that solves the right problem in a way that feels specific to the business.
Keep scrolling to stack the next step, or pick one.
Step 1 of 7
Understand
We learn the business, audience, market, category, and ambition, looking for what matters and what’s been taken for granted.
Step 2 of 7
Define
We identify the problem underneath the brief: what needs to change, what should remain, and where the real opportunity is.
Step 3 of 7
Explore
We develop different strategic and creative territories. Not endless options: enough to understand what has potential and why.
Step 4 of 7
Create
Strategy becomes something tangible: identity, website, campaign, content, experience, system.
Step 5 of 7
Refine
The first idea is rarely the final answer. We challenge the work, remove what’s unnecessary, and make the important things stronger.
Step 6 of 7
Launch
The work leaves the presentation deck and enters the real world. That’s where it has to prove itself.
Step 7 of 7
Learn
Performance, feedback, and behaviour tell us what happens next. The brand becomes a living system, not something archived after launch.
↺ What we learn feeds the next Understand.
Understand
We learn the business, audience, market, category, and ambition, looking for what matters and what’s been taken for granted.
Define
We identify the problem underneath the brief: what needs to change, what should remain, and where the real opportunity is.
Explore
We develop different strategic and creative territories. Not endless options: enough to understand what has potential and why.
Create
Strategy becomes something tangible: identity, website, campaign, content, experience, system.
Refine
The first idea is rarely the final answer. We challenge the work, remove what’s unnecessary, and make the important things stronger.
Launch
The work leaves the presentation deck and enters the real world. That’s where it has to prove itself.
Learn
Performance, feedback, and behaviour tell us what happens next. The brand becomes a living system, not something archived after launch.
Seven convictions that shape the work – What we believe
Strategy should make the work better.
If the strategy doesn’t change a creative decision, it wasn’t useful.
Good design has a job.
Looking good is not enough. Someone should understand something, feel something or do something because of it.
Different isn’t a strategy.
Being unusual only matters when there’s a reason for it.
The website is part of the brand.
You shouldn’t need one agency to build the identity and another to make it work online.
Growth should inform creative.
Performance data can tell us what people understand, what they ignore and where friction exists.
Small teams can produce bigger thinking.
Provided the people in the room actually know what they’re doing.
Not every problem needs more marketing.
Sometimes it’s positioning. Sometimes it’s the product. Sometimes it’s the experience. Sometimes the answer is to stop doing something.
Three founders. Three disciplines. One studio.
Branding
Strategy · Brand · Creative
10+ years working across brand strategy, identity and creative direction.
Designing
Design · Digital · Experience
10+ years working across digital design, UX and digital experiences.
Growth
SEO · Growth · Search
10+ years working across SEO, digital strategy, search and growth.
We don’t believe in hiding the people doing the work behind an agency logo.
Knowing what to leave out is part of the job.
We don’t
Start with the logo.
The logo is usually not the problem.
We don’t
Create strategy for the sake of creating strategy.
If it doesn’t change a decision, it doesn’t belong in the process.
We don’t
Hide behind account management.
You should be able to talk to the person solving your problem.
We don’t
Manufacture credibility.
We’re new. We’ll say we’re new.
We don’t
Fill portfolios with meaningless projects.
A smaller portfolio with real thinking behind it is more useful than a giant gallery of disconnected visuals.
We don’t
Force every client into our aesthetic.
The goal isn’t for every 3Anomaly project to look like a 3Anomaly project. The goal is for every client’s work to feel like their brand.
Beyond normal
“Beyond Normal” isn’t about
- Making everything weird.
- Adding animation because animation looks impressive.
- Choosing an unconventional colour because conventional colours feel safe.
Is there a better answer than the obvious one?
Sometimes the answer is yes. Sometimes the obvious answer is actually the right one. We’re interested in the difference between the two.
Things we’re thinking about.
A creative agency should have a point of view beyond the work it sells. This is where we’ll document what we’re learning, testing, and questioning.
Branding
Why most rebrands change the identity before changing the positioning
In progress
Designing
Why a beautiful website can still be a bad digital experience
In progress
Growth
What AI search changes about how brands become discoverable
In progress
Creative
Does every brand actually need to look different?
In progress
Experiments
What happens when we build the same brand three completely different ways?
In progress
5 pieces in progress
Got a problem worth solving? · Let’s talk
Have a problem worth solving?
Tell us what you’ve tried, what’s changed, what’s not working, or where you’re trying to go.
It doesn’t need to be a polished brief.
If you have a problem worth solving, let’s talk about it.
Write to us