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Growth · AI search visibility
Be the answer when buyers ask AI.
More and more buyers ask AI assistants and AI-powered search before they visit a single website. We help your business become a source those systems understand, trust and cite, without abandoning the fundamentals that still drive traditional search.
AI search visibility
Why AI answers are becoming a shortlist.
For the CEO
When someone asks an AI about our category, we’re not mentioned.
AI assistants summarise the market in a few sentences. If your business isn’t part of that summary, you may never make the shortlist.
For the CMO
Organic clicks are falling even where we rank.
AI Overviews and answer engines resolve many questions on the results page. Visibility now means being cited in the answer, not only ranking beneath it.
For growth
We don’t know how AI describes us.
AI tools may describe your business inaccurately, with outdated information or a competitor’s framing. Few teams are monitoring this.
For leadership
Everyone is selling AI hype.
It’s hard to separate genuine opportunity from noise, and to know what’s worth investing in now.
AI visibility needs attention if…
Try asking an AI assistant about your category. What it says is increasingly what buyers hear first.
- AI assistants don’t mention you when asked about your category.
- They describe your business inaccurately.
- Organic click-through has dropped on informational queries.
- Competitors are cited in AI Overviews for your topics.
- Your content is hard to quote: long, vague or unstructured.
- You don’t know which AI crawlers can access your site.
What AI search visibility actually is.
AI search visibility, sometimes called generative engine optimisation (GEO) or answer engine optimisation (AEO), is the practice of making your business a clear, credible and quotable source for AI-generated answers. It builds on SEO fundamentals and adds a focus on how AI systems find, understand, trust and cite information.
In practice, that means consistent facts about your business across the web, content that answers specific questions directly, clear authorship and expertise, structured data, and making sure AI crawlers can access what you want them to see.
What it isn’t
- A replacement for SEO
- Tricks to manipulate AI systems
- A guarantee of being cited
- Separate from having genuinely useful content
From a baseline to being a source AI can cite.
We measure how assistants describe you today, then improve the conditions that make accurate citation more likely.
01
Baseline
We test how major AI assistants and AI search features currently describe your category, your business and your competitors.
You get: A clear picture of your visibility and accuracy today.
02
Fix the facts
We make sure core information about your business is consistent across your site, profiles and credible third-party sources.
You get: Fewer errors and a stronger, consistent entity signal.
03
Make content quotable
We restructure key pages so answers are clear, specific, well-sourced and easy to cite.
You get: Content AI systems can confidently use.
04
Technical access
We review crawler access, structured data and page structure.
You get: A site that AI systems can read, on your terms.
05
Monitor
We track mentions and citations over time alongside traditional search performance.
You get: Visibility you can measure as the landscape changes.
Mistakes businesses make with AI search.
Treating it as a separate discipline
AI visibility depends on the same foundations as SEO. Neglecting those foundations undermines both.
Inconsistent facts about the business
When your website, profiles and directories disagree, AI systems are more likely to get you wrong.
Vague content
Content that circles a topic without clear answers is hard to cite. Direct, specific answers are easier to use.
Blocking crawlers by accident
Default settings or old rules can block AI crawlers you actually want. Make access a deliberate decision.
What you’ll have after the first cycle.
A clear baseline, the fixes made and a way to monitor visibility as these systems change.
- AI visibility baseline across major assistants
- Brand fact consistency audit
- Content restructuring recommendations
- Structured data and crawler access review
- Priority page rewrites
- Ongoing mention and citation monitoring
Led by our Growth lead.
Our Growth lead designs the prompt baseline and monitoring personally and works with our Branding lead so the way AI describes you matches your intended position.
What we’ll need from you
- An agreed description of what you do and for whom
- Access to Search Console and analytics
- Your main profiles and listings
- Permission to update key pages
Questions about AI search and GEO.
Is AI search visibility the same as SEO?
They overlap heavily. Most of what makes content rank (clarity, expertise, trust, technical health) also makes it more likely to be cited. AI visibility adds specific attention to quotability, entity consistency and how assistants describe you.
Can you guarantee we’ll be cited by ChatGPT or Google’s AI?
No. These systems change frequently and decide independently. We improve the conditions that make citation more likely and measure the results honestly.
Should we block AI crawlers?
It depends on your goals. Blocking protects content but removes you from AI answers. We help you make a deliberate choice rather than leaving it to default settings.
How do you measure it?
We run a consistent set of prompts across assistants over time, track citations in AI search features where possible, and monitor referral traffic from AI tools in analytics.
Ask an AI assistant to recommend a business like yours.
If you’re missing or described wrongly, that’s where we’d start.
Or write to us at [email protected]