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Pune & Mumbai · Salons & aesthetic clinics
Beauty sells on pictures. Clinics now have rules about which pictures.
A salon and a doctor-led aesthetic clinic can sit on the same street and offer treatments that sound alike, yet they’re marketed under different rules. On 6 October 2026 the National Medical Commission issued advertising guidelines that bar doctors from before-and-after photographs, promotional testimonials and guaranteed outcomes. We do salon branding and clinic marketing for both kinds of business, and we know which rules apply to which.
Salons & aesthetic clinics
Where beauty and health ads go wrong.
ASCI’s 2023-24 complaints report puts both categories near the top of the list.
Salon or clinic? Start here.
The answer decides what your website, your Instagram and your ads are allowed to say.
If you run a salon or beauty studio
General advertising rules apply.
Services sold by a salon follow the ASCI Code and the Consumer Protection Act. Claims must be honest and provable, and influencer posts must be clearly marked as ads (Source 3).
If doctors run your clinic
Medical rules apply on top.
Under the NMC’s guidelines, doctors and medical institutions must not display before-and-after photographs, promote services through testimonials or influencers, guarantee outcomes, or use offers likely to encourage unnecessary treatment. Content an agency posts with a doctor’s approval remains the doctor’s responsibility (Source 1).
What a clinic can show instead of before-and-after.
Patients still need to see what to expect. These do that job inside the rules.
The doctor, properly introduced.
Qualifications, registration and experience, written as facts a patient can check, beside a real photograph.
The procedure, explained.
What it is, who it suits and who it doesn’t, how long it takes, what recovery involves and what it costs. Plain language persuades better than promises.
The consultation as the first step.
A page that explains what happens in a consultation, including why the doctor may advise against a treatment. That honesty is persuasive in itself.
Aftercare people actually use.
Clear aftercare guides on the site, easy to save and share, that patients return to after a visit.
Signs your marketing needs a rules check.
Tick what applies.
- Your Instagram has before-and-after posts
- Creators post about you without marking it as an ad
- Your website promises results
- You run offers on medical procedures
- Patient reviews are reposted as ads
- Nobody signs off claims before they go live
Tick the ones that sound familiar.That’s worth a conversation →
For salons: make choosing you easy.
New clients find a salon through a recommendation, a search or a post, and decide quickly whether the place looks like them. The brand has to make that decision easy: a clear point of view on style, a look that stays consistent across every photo, and prices that aren’t a secret.
Booking is where many salon websites fall down: a phone number, a WhatsApp link and a price list hidden in a story highlight. A booking page that shows services, durations, prices and available stylists does more selling than most campaigns.
What we’d build for a salon
- A position and identity with a point of view
- A photo style your team can repeat on a phone
- Service and price pages that answer questions before a call
- Online booking that works on a phone
- Creator briefs with disclosure built in
What salon and clinic owners ask us.
Do the NMC guidelines apply to my salon?
They apply to registered medical practitioners and medical institutions. A salon without doctors follows the general advertising rules. If a doctor performs or supervises treatments on your premises, take advice on how the guidelines apply to you.
Can we still post client photos?
A salon can, with the client’s consent and without edits that misrepresent the result. A doctor-led clinic shouldn’t display before-and-after photographs under the NMC’s October 2026 guidelines.
Can you manage our influencer collaborations?
We write the brief, the brand rules and the disclosure requirements creators work from. Managing creators day to day is better done by a specialist, and we’ll work alongside them.
Is this legal advice?
No. It’s our reading of the published guidelines linked below. For a specific campaign or claim, check with a lawyer.
Have you worked with a clinic?
Not as a client yet. Our closest work is Arcwise Physio, a labelled concept for a fictional four-clinic physiotherapy practice in Pune, taken through our full process.
Sources
We only use published data we can link to. Figures are as reported by each source on the date shown.
- Medical Dialogues, “NMC issues ethical advertising and public communication guidelines for doctors, hospitals”, 7 October 2026
- ASCI, press release on the Annual Complaints Report 2023-24, 22 May 2024
- Vikaspedia (Government of India), CCPA Guidelines for Prevention of Misleading Advertisements and Endorsements, 2022
Look as good online as you do in the chair.
Book a 45-minute Growth Audit. We’ll review your brand, your booking path and your claims against the rules that apply to you.
Or write to us at info@3anomaly.com