Growth · Analytics
Numbers you can trust, and decide with.
Most businesses have plenty of data and very little confidence in it. We set up measurement properly, connect it to what matters commercially, and build reporting that helps leaders make decisions rather than admire charts.
Analytics
Why nobody trusts the numbers.
For the CEO
Every report tells a different story.
Marketing, sales and finance each have their own numbers, and none of them agree. Meetings turn into debates about data instead of decisions.
For the CMO
I can’t prove what marketing contributes.
Without reliable tracking from first visit to closed deal, marketing looks like a cost rather than an investment.
For the CFO
We can’t tell which spend is working.
Budgets get allocated by habit rather than evidence because the data to compare channels isn’t trustworthy.
For the CTO
Tracking is a mess of scripts nobody understands.
Years of tags, pixels and plugins slow the site and raise privacy risks.
Your measurement needs fixing if…
Most teams have more data than ever and less confidence in it.
- You don’t trust the numbers in your analytics.
- Conversions aren’t tracked, or are tracked inconsistently.
- Marketing and CRM data aren’t connected.
- Reports are long but don’t lead to decisions.
- You’re unsure your tracking meets privacy requirements.
- Nobody owns measurement.
What Analytics actually is.
Marketing analytics is the practice of measuring how people find, engage with and act on your business, and connecting that to commercial outcomes. It includes tracking setup (for example GA4 and Google Tag Manager), consent management, CRM integration, and reporting that answers real business questions.
Good analytics starts with questions, not tools. What do leaders need to decide? What would change their decision? Measurement is then designed to answer exactly that.
What it isn’t
- Installing a tracking code and walking away
- Dashboards full of vanity metrics
- Tracking everything just in case
- Ignoring privacy and consent
From questions to data you can decide with.
We start with the decisions leaders need to make, then build measurement to answer exactly those.
01
Define the questions
We agree what leaders need to know and the decisions data should support.
You get: A measurement plan tied to business goals.
02
Audit current tracking
We review analytics, tag management, consent, CRM connection and data quality.
You get: A clear view of what’s broken or missing.
03
Implement properly
We set up or fix GA4, Tag Manager, conversion events, consent mode and CRM integration.
You get: Data you can rely on.
04
Build reporting
We create focused dashboards for each audience, from leadership to channel owners.
You get: Reports that lead to decisions.
05
Build the habit
We establish a review rhythm and train your team.
You get: A business that uses data, not just collects it.
Analytics mistakes that erode trust in data.
Tracking everything, deciding nothing
More data isn’t better data. Measure what informs decisions.
Trusting default setups
Out-of-the-box analytics rarely tracks the conversions that matter to your business.
Disconnected systems
When website and CRM data don’t connect, marketing can’t see what drives revenue.
Ignoring consent
Tracking without proper consent creates legal risk and unreliable data.
Measurement you can rely on.
Clean tracking, connected systems and reporting designed for the people who make decisions.
- Measurement plan
- Tracking and data-quality audit
- GA4 and Tag Manager implementation
- Consent and privacy configuration
- CRM and marketing data connection
- Dashboards and team training
Led by our Growth lead.
Our Growth lead designs the measurement plan and implementation personally and trains your team to use the reporting in regular reviews.
What we’ll need from you
- Admin access to analytics, Tag Manager and your CRM
- The decisions leaders want data to support
- A developer contact for site changes
- Your privacy and consent requirements
Questions about analytics and tracking.
Do you work with GA4 and Google Tag Manager?
Yes. We set up, audit and fix GA4 and Tag Manager, and connect them to tools such as Google Search Console and your CRM.
Can you connect website data to our CRM?
Yes, including tools such as HubSpot, so you can see which channels and content lead to real opportunities and revenue.
How do you handle privacy and consent?
We implement consent management and configure tracking to respect visitor choices, in line with the regulations that apply to you. Your legal team should confirm your policy.
Our data is already messy. Can you fix history?
Usually not completely, but we can often clean or annotate it, and we make sure data is reliable from now on.
Do your marketing, sales and finance numbers agree?
If not, a measurement audit is the quickest way to find out why.
Or write to us at [email protected]