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Pune · EV & auto components
Your parts are going electric. Is your story?
Pune builds more of India’s vehicles than any other cluster, and a quarter of its component makers are exposed to the shift away from engines. The engineering is ready to adapt. The way most suppliers present themselves is not.
EV & auto components
The Pune auto belt, in numbers.
Chakan, Talegaon, Bhosari and Pimpri-Chinchwad form the densest automotive supply base in Maharashtra. Most of it is small, family-run and built on relationships with a handful of OEMs.
Nationally, the component industry turned over ₹6.73 lakh crore in FY25, up 9.6%, with exports of $22.9 billion. North America takes 32% of those exports and Europe 29.5% (ACMA). The opportunity is real. So is the risk: iFOREST estimates that 45 to 84% of the parts in an engine vehicle become obsolete in an EV, and the most exposed suppliers make engine, exhaust, fuel and transmission sub-assemblies.
Where component makers get stuck, and what we’d change.
None of these are engineering problems. They’re problems of being found, understood and trusted by a buyer who has never visited your plant.
01
Your capability story still reads like an ICE catalogue.
The website lists pistons, manifolds and fuel-system parts. An EV programme buyer searching for battery enclosures, motor housings or lightweight castings never connects those to what your machines can actually do.
How we’d fix it · Branding
Reposition around processes and tolerances, not part names: high-pressure die-casting, precision machining, sheet-metal forming, lightweighting. The same capability, described the way EV engineering teams specify it.
02
New customers don’t know you exist.
Pune suppliers told iFOREST that the fast-moving EV value chain needs “a robust network and new distributors”. Most tier-2 and tier-3 makers still depend on two or three OEMs and on the founder’s personal network for everything else.
How we’d fix it · Growth
Build capability pages and technical content around what sourcing and engineering teams actually search for, so new buyers can find and shortlist you before an RFQ goes out.
03
The website fails the supplier-audit test.
Before a plant visit, buyers check certifications, quality systems, capacity, materials and export experience. On most supplier sites that information is buried in PDFs, out of date or missing.
How we’d fix it · Designing
Design the site as a supplier dossier: IATF and ISO status, machine list, capacity, quality process, industries served and a clear RFQ path, readable on a phone in a procurement meeting.
04
Exports need a different pitch.
With a third of component exports going to North America and nearly as much to Europe, the buyer is often an engineer abroad reading your material without a salesperson in the room.
How we’d fix it · Branding
Write in precise, plain technical English with consistent terminology, so your capability reads as credible to a buyer in Detroit or Stuttgart as it does in Chakan.
05
Nobody knows where RFQs come from.
Enquiries arrive by email, phone and WhatsApp. When a big order lands, no one can say which trade show, page or introduction started it.
How we’d fix it · Growth
Set up simple tracking from first visit to RFQ to purchase order, so you invest in the channels that bring qualified programmes, not just traffic.
Why Pune is different.
In Pune, reputation travels plant to plant. Buyers know which supplier bailed them out on a tight PPAP and which one missed a launch. That informal network is powerful, but it only reaches people who already know you.
The EV shift changes who the buyer is. New two- and three-wheeler makers, start-ups and global programmes source differently: they search first, compare online, and shortlist before they ever call. According to iFOREST, 45% of Pune component makers already supply EV parts, mostly non-powertrain. Most are making a logical move within their existing sub-assemblies, and only a few are building positions in new parts of the EV value chain.
What EV buyers check first
- Processes and tolerances, not part numbers
- Certifications and audit readiness
- Materials experience, especially aluminium and lightweighting
- Capacity and lead times
- Evidence of export or global programme work
What we won’t do for a manufacturer.
Call you a “leading manufacturer” in the first line
Every supplier says it. Buyers skip it. Specific capability is what earns a second look.
Rebrand you as an EV company you aren’t yet
Your positioning should describe what your plant can prove today, and grow as your EV work grows.
Sell you social media followers
Your buyers are sourcing managers and engineers. We’ll reach them where they research.
Your first 90 days with us.
A typical plan. The Growth Audit sets the real one.
Weeks 1 to 2
Capability audit
We walk through your processes, customers and certifications with your team and map them against the EV parts they could credibly support.
Weeks 3 to 5
Positioning and messaging
One clear capability story, in technical language your engineers sign off, ready for the website, RFQ responses and trade shows.
Weeks 5 to 10
Supplier-dossier website
Capability pages, a quality and certification section, and an RFQ path that works on a phone.
Weeks 8 to 12
Search and tracking
Pages built around how sourcing teams search, plus tracking from visit to RFQ so we can see what works.
What component makers ask us.
We sell through relationships. Why does a component maker need marketing?
Because the relationships you have were built for engine programmes. EV programmes bring new buyers who shortlist online before they meet anyone. Marketing here means making sure they find you, understand what you can make, and trust you enough to send an RFQ.
We make engine parts. Is it too late to reposition?
Positioning can’t replace the engineering or investment decisions, and we won’t pretend it can. What it can do is make the capabilities you already have visible to EV buyers, and make any diversification you choose easier to sell.
Can you write technical content accurately?
We write it with your engineers, not around them. They supply the facts and review everything. We make it clear, consistent and findable.
Do you work with export-focused suppliers?
Yes. We work fully online and write for international buyers, with the precise technical English that audits and engineering reviews expect.
What does this cost?
Everything runs on one published rate of ₹2,500 an hour, with packages from 20 to 80 hours a month. The Growth Audit call sizes the work before you commit.
Sources
We only use published data we can link to. Figures are as reported by each source on the date shown.
Show EV buyers what your plant can already do.
Start with a 45-minute Growth Audit. We’ll look at how you present your capability today and where new buyers are losing you.