Home Industries Interior designers & architects
Pune & Mumbai · Interior designers & architects
Your best work is inside homes nobody can visit.
Clients can’t try an interior designer or an architect before they hire one. They judge you on photographs, on projects like theirs and on how clearly you explain your process. Pune and the Mumbai region sold nearly half the new homes in India’s seven largest cities in 2025, and every one is a fit-out decision waiting to be made. Our marketing for interior designers and architects starts with the portfolio, brand and website that turn that demand into the enquiries you want.
Interior designers & architects
Two western markets, most of the demand.
Sales slowed in 2025, but the Mumbai region and Pune still lead the country. For a design studio, each sale is a future brief.
How a homeowner chooses a designer.
A home interior is one of the largest purchases a family makes, and it’s usually made slowly. These are the stages we design for.
01
Collect ideas
Instagram saves, Pinterest boards and the homes of friends. Your work needs to be findable and recognisable at this stage.
You get: a consistent photographic style and a clear specialism.
02
Shortlist
Three or four names from search, referrals and social media. The website gets checked for projects like theirs: same city, similar size, similar budget.
You get: project pages organised by type, size and location.
03
Check the people
Who will actually design the home? Qualifications, team, process and how the fee works.
You get: a studio page and a process page that answer before the first call.
04
Meet and compare
Two or three meetings, a site visit and quotes. A clear scope and fee wins over a lower number with surprises later.
You get: a proposal and fee document designed as carefully as the work.
05
Recommend
Finished clients become the next client’s referral, if they have something worth sending.
You get: a project page or handover book they’re proud to share.
Your portfolio is the product page.
Many studio websites show a grid of beautiful photographs and stop there. A homeowner looking at them still can’t tell whether you’d take on a two-bedroom flat in Baner or a sea-facing apartment in Bandra, what it might cost, or how long it would take.
Each project page should answer those questions: the brief, the constraints, the decisions, the size and, where the client allows it, the budget band. Those are also the pages search engines can understand, so the same work that persuades a homeowner helps you get found.
What we’d build
- A position and identity for the studio
- Project pages with the brief, size and location
- A process and fees page
- Photography direction for future shoots
- Search basics for local design searches
- A Google Business Profile, if clients visit your studio
Signs your website is costing you projects.
Tick what applies.
- Your best projects aren’t on your website
- Enquiries come in far below your usual fees
- Projects are shown with no location, size or brief
- Your Instagram is more current than your site
- Nobody finds you by searching your city and service
- Your proposals look nothing like your work
Tick the ones that sound familiar.That’s worth a conversation →
Rules that shape how designers market.
Architects in particular market under rules most other businesses don’t have. We plan within them.
Use the title “architect” without registration
Only people registered with the Council of Architecture may call themselves architects. The Supreme Court confirmed in 2020 that the Architects Act protects the title, while unregistered professionals can still do design work (Source 2). Interior designers should describe themselves accurately.
Advertise like a retailer
The Council of Architecture’s conduct rules generally don’t allow registered architects to advertise their professional services, except in certain cases (Source 3). For an architecture practice, the website, publications and referrals do the work ads do for others.
Publish someone else’s photographs as your own
Credit the photographer and any collaborating architect or designer, and get the client’s permission before publishing their home. It’s courteous, and it protects you.
This is our reading of published rules, not legal advice. For a specific activity, check with the Council of Architecture or a lawyer.
What designers and architects ask us.
We get most of our work through referrals. Why invest in a website?
Because referrals look you up before they call. Someone who can’t find a project like theirs on your site may not call at all.
Can you photograph our projects?
We don’t shoot. We write the photography direction and brief an architectural photographer, so every shoot adds to the same portfolio.
We’re architects. Can you help us within the Council of Architecture’s rules?
Yes. We focus on the website, project write-ups, publications and how you present proposals, and we steer clear of anything that reads as advertising your services. Check specific activities with the Council or a lawyer.
Do you design interiors?
No. We design brands, websites and growth plans for the people who do. We also brand businesses that need interiors, such as restaurants and cafés, and can brief you as their designer.
Have you worked with a design studio?
Not yet as a client. Our first client, Tarot Mohini, shows how we handle a small, personal brand where trust has to come first.
Sources
We only use published data we can link to. Figures are as reported by each source on the date shown.
- Outlook Business, on ANAROCK’s 2025 housing data for India’s top seven cities, 26 December 2025
- Supreme Court of India, Council of Architecture v. Mukesh Goyal and others, judgment of 17 March 2020
- Nyaaya, “Duties of an Architect” (on the Architects (Professional Conduct) Regulations, 1989), updated 21 June 2022
Let the work you’re proudest of win the next brief.
Book a 45-minute Growth Audit. We’ll look at your portfolio, your enquiries and how clients find you.
Or write to us at info@3anomaly.com