Growth · B2B SEO
B2B SEO in Pune and Mumbai for the searches that turn into sales conversations.
Business buyers search less often than consumers, but every search is worth more. We help you show up when buyers are evaluating suppliers, and give them pages that make the decision easier. Many Pune and Mumbai suppliers sell to buyers in other cities and countries, so we plan for those searches too.
B2B SEO
Why B2B search needs a different approach.
For the CEO
Competitors appear when buyers compare suppliers.
If your company is missing from the searches buyers make while shortlisting, you lose deals before anyone in sales knows they existed.
For the CMO
Traffic grows, enquiries don’t.
Generic SEO chases broad, high-volume terms. In B2B, the valuable searches are narrow, technical and few, and they need different pages.
For the CFO
Paid search costs keep climbing.
B2B keywords are often expensive per click. Ranking organically for the terms that bring buyers reduces how much you pay for every enquiry.
For the sales head
Buyers ask questions the website should have answered.
When pages explain capabilities, specifications and proof clearly, conversations start further along.
Your B2B SEO needs attention if…
B2B search problems hide in small numbers, which makes them easy to ignore.
- You don’t appear for searches that describe what you sell or the problems you solve.
- Your traffic comes mostly from your brand name.
- Service and capability pages are thin or out of date.
- Blog posts get visits but never enquiries.
- You don’t know which searches lead to opportunities.
- AI tools describe your company inaccurately, or not at all.
Tick the ones that sound familiar.That’s worth a conversation →
How B2B SEO differs.
B2B SEO is search engine optimisation for companies that sell to other businesses. The goal isn’t the most traffic; it’s showing up for the searches your buyers make at each stage, from understanding a problem to comparing suppliers, and giving them pages that help them decide.
Search behaviour is changing fast. SparkToro estimated that in early 2026 most US Google searches ended without a click (Source 1), and Gartner found that 45% of B2B buyers used generative AI during a recent purchase (Source 2). Pages that are clear, specific and well structured now do three jobs: they rank, they get cited in AI answers, and they convince the buyers who still click through to check.
That is why our B2B SEO work starts with your technical foundations and your evaluation pages, and connects to AI search visibility and content strategy.
What it isn’t
- Chasing high-volume consumer keywords
- Hundreds of thin blog posts
- Buying links
- Reporting rankings instead of pipeline
From invisible to shortlisted.
We fix what stops you ranking, then build the pages buyers use to choose.
01
Audit
We review technical health, existing pages, rankings and the competitors that appear when your buyers search.
You get: A prioritised list of what is holding you back.
02
Map buyer searches
We map the searches each member of the buying group makes, from problem to comparison, using search data, sales calls and enquiry history.
You get: A keyword map tied to services and pipeline.
03
Fix the foundations
Crawlability, speed, structure, internal links and structured data, so search engines and AI tools can read your site.
You get: A site that can be found and trusted.
04
Build evaluation pages
Capability, industry, use-case, comparison and case study pages with the specifics buyers look for.
You get: Pages that win the shortlist.
05
Measure enquiries and pipeline
We connect organic visits to enquiries and opportunities, and report monthly.
You get: SEO judged on the business it creates.
B2B SEO mistakes we see most often.
Writing for volume, not for buyers
A post that ranks for a popular term but attracts students and job seekers adds traffic and nothing else.
Hiding the specifics
Engineers and procurement teams look for tolerances, certifications, capacities and process detail. Vague pages lose them.
Ignoring the buying committee
A finance head and a plant engineer search differently. One page can’t answer both.
Expecting B2B numbers to look like B2C
Twenty searches a month can be worth more than twenty thousand if they come from the right buyers.
What a B2B SEO engagement leaves you with.
Beyond rankings, you keep the research, the fixes and the pages.
- Technical SEO audit and fix plan
- B2B keyword map by buyer role and stage
- Rewritten service and capability pages
- Industry, use-case and comparison pages
- Structured data for your organisation and services
- Monthly reporting tied to enquiries and pipeline
Who does the research.
Our Growth lead runs the audit and keyword research personally and reviews every page brief, so the work stays focused on searches that turn into business.
What we’ll need from you
- Access to Google Search Console and analytics
- Time with sales and technical experts
- A list of recent enquiries and where they came from
- Access to your CMS, or a developer contact
What B2B marketers ask about SEO.
How is B2B SEO different from regular SEO?
B2B searches have lower volume but far higher value, involve several people from the same company, and often use technical or specification-level terms. B2B SEO targets the searches buyers make while evaluating suppliers, and measures success in qualified enquiries rather than traffic.
Which pages matter most for B2B SEO?
Service and capability pages, industry and use-case pages, comparison and pricing pages, case studies and specification detail. These are the pages buyers use to shortlist suppliers, and they convert far better than general blog posts.
Does B2B SEO still work now that AI answers searches?
Yes, but the target has widened. Fewer searches end in a click, and buyers increasingly ask AI tools. Clear, factual, well-structured pages help you rank, get cited in AI answers and win the buyers who click through to check.
How long does B2B SEO take?
Technical fixes can show results in weeks. Building authority for competitive terms usually takes several months. Because B2B search volumes are small, we judge progress on enquiries and pipeline, not just rankings.
Do you work with B2B companies outside Pune and Mumbai?
Yes. We work fully online with companies across India and those selling overseas, including export-focused manufacturers whose buyers search in other markets.
Search for what you sell. Are you on the shortlist?
If not, let’s find out why. We’ll start with the searches your buyers actually make.
Or write to us at info@3anomaly.com
Sources
Figures are as reported by each source on the date shown.
- SparkToro, “In 2026, less than one third of Google searches still send a click”
- Gartner, “Gartner Survey Finds 69% of B2B Buyers Turn to Sales Reps to Validate AI-Generated Insights”, 20 May 2026